For this school project, I have developed the branding for a new product: Cactus Tea. The tea is a blend of high-quality black teas infused with natural Sicilian bergamot essences. To give it an extraordinary yet delightful twist, cactus flowers have been added to the recipe. The black tea blend is slightly less woody, presenting a subtle balance between the earthy flavors of the black teas, the tangy notes of the bergamot, and the floral aroma of the cactus. The branding is designed to reflect the uniqueness and natural essence of the product, with a focus on clean and modern visuals. The packaging, visual identity, and logo were created to evoke the refreshing, high-quality nature of this extraordinary tea, making it stand out on the shelf and resonate with the target audience looking for a distinctive and flavorful tea experience.